SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: make continuously, save boldy, buy a home, and prepare for retired life. Yet Gen Z is coming close to cash with a fresh point of view. Rather than concentrating entirely on long-lasting build-up, this generation is prioritizing balance,

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